Leon Missoul
Founder
Léon Missoul is the founder of Luniq, a Bruges-based company building websites and software for B2B service firms. He started it after selling his first business, a DJ agency he ran from the age of seventeen and exited at twenty, which taught him that the software behind the operation was worth more than the operation itself. Luniq builds in two directions. Launched produces websites for firms that sell expertise rather than product, where the site has to carry positioning and credibility before a sales conversation ever happens. Orbit is the software that keeps those sites improving after launch, measuring what the site actually does and acting on it rather than waiting for the next redesign cycle. Much of his current thinking concerns what happens to a website now that AI systems read it before a buyer does. He writes from what Luniq sees across the sites it runs, and publishes the numbers, including the ones that do not support his own product.
1 research and papers
38 articles
Student self-employed check: everything in one tool for 2026
Belgium's statuut student-zelfstandige is scattered across federal FAQs, VLAIO pages, and insurance fund portals. The Student Zelfstandige Check merges eligibility, contribution rates, and setup steps into one calculator, with a tool that gives you your own numbers instead of a general table.
Is SEO worth it? Yes, when every piece of work has a number next to it
SEO is worth paying for when every piece of work comes with a before and an after. Most firms never get that, which is why most of them stop. Here is how we do it, with the numbers from three client sites.
Why your HR firm website needs continuous optimization, not a one-time redesign
Your recruitment website isn't a brochure. It's either working to convert retained clients or quietly losing mandates to competitors whose sites do.
The real cost of redesigning your firm's website without a strategy
A strategy-free website redesign doesn't just waste money. It produces a site that needs replacing again within two years.
How website friction kills B2B leads (and where yours loses them)
Most B2B websites don't lose leads because of bad design. They lose them because of friction that nobody ever mapped, measured, or made a decision about.
12-month website optimization timeline for B2B firms
Most B2B service websites don't fail because of bad design. They fail because nothing changes after launch, and the website optimization timeline never begins.
