Research, playbooks and articles
Three kinds of thing, one place. Research into how AI search decides who gets cited, playbooks you can run this afternoon, and articles on making a website earn its keep. Filter by your sector.
Research and papers
Our cases
View all123
pages live, from the first plan to launch in five days
From a blank page to 123 pages in five days
147
leads in 90 days across Forest Forward and Give It Forward
The right document at the moment interest peaks
25%
of visitors to the application page apply
A qualification page that sells before the first call
Articles
Student self-employed check: everything in one tool for 2026
Belgium's statuut student-zelfstandige is scattered across federal FAQs, VLAIO pages, and insurance fund portals. The Student Zelfstandige Check merges eligibility, contribution rates, and setup steps into one calculator, with a tool that gives you your own numbers instead of a general table.
Is SEO worth it? Yes, when every piece of work has a number next to it
SEO is worth paying for when every piece of work comes with a before and an after. Most firms never get that, which is why most of them stop. Here is how we do it, with the numbers from three client sites.
Why your HR firm website needs continuous optimization, not a one-time redesign
Your recruitment website isn't a brochure. It's either working to convert retained clients or quietly losing mandates to competitors whose sites do.
The real cost of redesigning your firm's website without a strategy
A strategy-free website redesign doesn't just waste money. It produces a site that needs replacing again within two years.
How website friction kills B2B leads (and where yours loses them)
Most B2B websites don't lose leads because of bad design. They lose them because of friction that nobody ever mapped, measured, or made a decision about.
12-month website optimization timeline for B2B firms
Most B2B service websites don't fail because of bad design. They fail because nothing changes after launch, and the website optimization timeline never begins.
How weekly website updates compound leads for your agency
Ongoing website optimization for agencies isn't a luxury. It's the difference between a pipeline that compounds and one that flatlines after every referral dries up.
5 website metrics B2B founders should track for lead ROI
Most B2B founders tracking website metrics are measuring the wrong things. Traffic numbers. Bounce rates. Time on page. These are the metrics most dashboards show by default, and they're largely useless for a founder trying to answer one question: is our website generating business?
Google core update B2B websites: what B2B service sites must do in 2026
Google's March 2026 core update finished rolling out on April 8, hitting B2B service websites harder than any update in recent years. If your organic traffic dropped after March 27, this is what changed, why B2B service firms are disproportionately affected, and exactly what to fix.
