Research, playbooks and articles
Three kinds of thing, one place. Research into how AI search decides who gets cited, playbooks you can run this afternoon, and articles on making a website earn its keep. Filter by your sector.
Research and papers
Articles
Student self-employed check: everything in one tool for 2026
Belgium's statuut student-zelfstandige is scattered across federal FAQs, VLAIO pages, and insurance fund portals. The Student Zelfstandige Check merges eligibility, contribution rates, and setup steps into one calculator, with a tool that gives you your own numbers instead of a general table.
Top automation SaaS tools for consulting firm websites
The right automation tools keep a consulting website generating leads after launch, without a dedicated marketing team behind it.
Why your HR firm website needs continuous optimization, not a one-time redesign
Your recruitment website isn't a brochure. It's either working to convert retained clients or quietly losing mandates to competitors whose sites do.
The real cost of redesigning your firm's website without a strategy
A strategy-free website redesign doesn't just waste money. It produces a site that needs replacing again within two years.
How website friction kills B2B leads (and where yours loses them)
Most B2B websites don't lose leads because of bad design. They lose them because of friction that nobody ever mapped, measured, or made a decision about.
Orbit vs Google Analytics for B2B site audits
Google Analytics tells you what broke. Orbit fixes it, and keeps fixing it, month after month.
12-month website optimization timeline for B2B firms
Most B2B service websites don't fail because of bad design. They fail because nothing changes after launch, and the website optimization timeline never begins.
How weekly website updates compound leads for your agency
Ongoing website optimization for agencies isn't a luxury. It's the difference between a pipeline that compounds and one that flatlines after every referral dries up.
5 website metrics B2B founders should track for lead ROI
Most B2B founders tracking website metrics are measuring the wrong things. Traffic numbers. Bounce rates. Time on page. These are the metrics most dashboards show by default, and they're largely useless for a founder trying to answer one question: is our website generating business?
