1. Data controller
Luniq — trademark by Homiq BV
Kruisvest 5B, 8000 Brugge, Belgium
VAT: BE1020.314.690
Email: legal@luniq.io
No Data Protection Officer has been appointed.
We process personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable laws.
2. Personal data we collect
2.1 Information you provide via forms
- Contact form: name, email, phone number, company, project details, and any other information you provide.
- AI website audit: website URL and email address.
- AI pricing calculator: email address and answers to text-based questions about your website.
2.2 Automatically collected data
We use cookies and analytics to collect technical and usage data (e.g., IP address, device and browser type, pages visited, timestamps). See our Cookie Policy for details.
2.3 Data processed through Orbit (on behalf of clients)
When providing our Orbit managed growth service, we may process data from third-party integrations (such as Google Search Console) connected by the client. This data may include search performance metrics, keyword rankings, page impressions, and click data. This processing is performed on behalf of the client (who remains the Controller) and is governed by our Data Processing Agreement.
3. Purposes and legal bases for processing
We only process personal data when we have a lawful basis under GDPR:
| Purpose | Data categories | Legal basis |
|---|---|---|
| Responding to inquiries and providing quotes (incl. via contact form, AI website audit, AI pricing calculator) | Form inputs listed above | Performance of a contract or pre-contractual steps (Art. 6(1)(b)) |
| Sending marketing emails/newsletters | Email; optional profile preferences | Consent (Art. 6(1)(a)) |
| Website analytics and product improvement | Usage/technical data via cookies | Legitimate interests (Art. 6(1)(f)) |
| Operating, maintaining, and securing our website | Technical/diagnostic data | Legitimate interests (Art. 6(1)(f)) |
| Compliance with legal obligations (e.g., invoicing, tax) | Client and transaction data | Legal obligation (Art. 6(1)(c)) |
Automated decision-making
We do not engage in automated decision-making that produces legal effects or similarly significant effects on you. Any AI-based outputs (e.g., the pricing calculator) are informational estimates only and are not binding. Final proposals and pricing are provided manually.
Processing via Orbit
Our Orbit service uses AI-assisted tools to generate and optimize website content (such as blog posts, landing pages, and newsletters) on behalf of our clients. This processing may involve analysis of search performance data from Google Search Console to determine content strategy. All AI-generated content undergoes human review before publication. The client remains the Controller for any personal data processed through their website; Luniq acts as Processor under the terms of our Data Processing Agreement.
5. Data retention
- Contact and inquiry data: up to 2 years after last contact.
- Analytics data: up to 14 months.
- Client and contractual data: 7 years to meet legal obligations.
- Marketing data: until consent is withdrawn or you unsubscribe.
After these periods, personal data is deleted or anonymized.
6. Your rights
Under GDPR, you have the following rights regarding your personal data:
- Access your data
- Rectify inaccurate data
- Erase your data ("right to be forgotten")
- Restrict processing
- Data portability
- Object to processing based on legitimate interests
- Withdraw consent at any time (for consent-based processing)
- Lodge a complaint with a supervisory authority (Belgium: Gegevensbeschermingsautoriteit)
To exercise your rights, email legal@luniq.io. Instructions are also provided on our legal pages.
8. Marketing communications
We send marketing emails only if you explicitly sign up. You can unsubscribe at any time via the link in our emails or by contacting legal@luniq.io. Withdrawing consent does not affect the lawfulness of processing prior to withdrawal.
Cold prospecting does not require prior opt-in. This communication is based solely on legitimate interests, under the conditions set out in the Cold prospecting section. You can unsubscribe or object at any time via the link in the message or by contacting legal@luniq.io.
9. Cold prospecting
We process limited contact details (such as name, job title, professional email address, and company name) for the purpose of cold prospecting: reaching out to potential business clients for whom our services can reasonably be assumed to be relevant to their professional activities.
The legal basis for this processing is our legitimate interest (Article 6(1)(f) GDPR). We have carefully balanced our commercial interest against the data subject's right to privacy.
For all forms of cold prospecting:
- we use only publicly available or professionally provided data (such as via company websites, trade shows, or LinkedIn);
- we limit ourselves to messages that are relevant to the recipient's professional role or organization;
- we clearly state who we are, why we are contacting you, and how the data was obtained;
- we always provide an easy way to object or unsubscribe from further communication.
When someone objects or unsubscribes, we immediately remove the contact details from our prospecting list. If no mutual contact or interest is established within 12 months, the data is automatically deleted.
This processing is included in our internal register of processing activities and is used exclusively for B2B prospecting purposes.
10. Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or loss. While no system is fully secure, we review and improve our measures regularly.
11. Changes to this policy
We may update this Privacy Policy from time to time. Updates will be posted here with a new “Last updated” date. Please review this page periodically.
12. Contact
Luniq (Homiq BV)Kruisvest 5B, 8000 Brugge, Belgium
VAT: BE1020.314.690
Email: legal@luniq.io
